Code of Ethics

As a member of the Society of Professional Journalists, Engage Greater La Crosse abides by this abridged version of the organization's code of ethics.


Engage Greater La Crosse will:


  • Take responsibility for the accuracy of their work.
  • Gather, update and correct information throughout the life of a news story.
  • Diligently seek subjects of news coverage to allow them to respond to criticism or allegations of wrongdoing.
  • Provide access to source material when it is relevant and appropriate.
  • Label advocacy, commentary, and sponsorship
  • Realize that private people have a greater right to control information about themselves than public figures and others who seek power, influence, or attention. Weigh the consequences of publishing or broadcasting personal information.
  • Respond quickly to questions about accuracy, clarity, and fairness. 
  • Acknowledge mistakes and correct them promptly and prominently. Explain corrections and clarifications carefully and clearly. 
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