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Marketing Trends

Marketing Trends

Trends Email engagement is increasing More people are opening emails than ever before. In prior years, email was 17% of the sales.  E-Commerce is Growing Campaign Monitor is seeing 10 years of growth in the past three months.  Consumers are willing to try new things,...

Know Where Marketing is Going

Know Where Marketing is Going

Knowing Where Your Competition and Buyers ("the Market") is Going This year was a tsunami for companies that rely on you physically walking in a door (think salon and spa workers, restaurants). For others, it added stilts....

Business Closures 2020

Business Closures 2020

Permanently Closed Pier 1 Imports Carroll's Popcorn & Frozen Yogurt - Valley View Mall Pawn America CBD American Shaman Family Video - La Crosse GNC Vitamin & Dietary Supplement Store - Losey Blvd, La Crosse Arenz...

Understanding Why Restaurant (and Other) Capacity Matters

Understanding Why Restaurant (and Other) Capacity Matters

Our stories with Kelsey Williams at Fayze's (La Crosse) and Jacqlynn Hauser with Jacqlon's (Holmen) gave Engage Greater La Crosse an overview of how restaurants financials work and why they struggle during 2020. Food...

Coulee Region Businesses Pivot During Unprecedented Times

Coulee Region Businesses Pivot During Unprecedented Times

FOUNDER'S NOTE: To skip the background on how businesses pivoted and get to current information ...There are certain words used during COVID that cause hairs to bristle for business owners in the Coulee Region – pivot,...

Hardest Hit Industries

Hardest Hit Industries

Based on Sales Tax Collected March & April 2020   The following is from a report for the Wisconsin Counties Association by Forward Analytics in June 2020 for sales taxes collected in March and April of 2020 when...

Outdoor Dining Tips

Outdoor Dining Tips

The below is a compilation of many articles, with hyperlinks to more when appropriate. What Chicago's Doing Temporary structures must be secured to the ground 50% of the sides must be vented if multiple parties If a single...

File for Economic Impact Payment

File for Economic Impact Payment

A heads-up that the IRS is changing limitations on the business interest expense expense deduction. The change is part of the Tax Cuts and Jobs Act enacted in December 2017 and the first COVID Act enacted in March 2020....

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