Marketing Trends

Trends

Email engagement is increasing

More people are opening emails than ever before. In prior years, email was 17% of the sales. 

E-Commerce is Growing

Campaign Monitor is seeing 10 years of growth in the past three months. 

Consumers are willing to try new things, giving rise to new trends

BOLPIS = Buy Online Pick Up In-Store.

  • 70% of those who find picking up as an option try it.
  • 27% have opted for curbside pickup
  • 63% saying they’re interested in curbside pickup.

Holiday Themes

  • Thanksgiving = giving thanks to customers
  • Holiday sale urgency “sale ends [countdown]”
  • Small Business Saturday: can add in values by giving a percentage to nonprofits or supporting women-run small businesses
  • Giving Tuesday: sell product and give a percentage to nonprofit
  • Gift Guide: best way to create a gift for mom, dad, kids, etc.
  • Year in Review
  • A random email thanking their customers, why they value the customers and in the act, it reinforces your brand and why people buy from you.

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